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Privacy Policy

Your privacy is central to our care. We handle all information with the highest standards of confidentiality, in compliance with applicable laws, and with the respect every patient deserves. By engaging with our services, you consent to the practices outlined in this policy.

Last Updated: August 29, 2025
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Reddy IVF Private Limited, under the brand name of “Oval Fertility” and it’s subsidiaries, franchisees and affiliates (from time to time) operate clinics, Art Banks, Pharmacies, Pathology Laboratories that provide in-vitro fertilization (IVF), sale medicines, and related services (Collectively. the “Services”) under the brand name of Oval Fertility and other cogent brands (“we” / “us” / “our” ).. When you interact with us for availing any of the Services, or for any other business transactions, which may include providing us services, you may voluntarily provide us information to enable us to provide you the Services effectively or do the mutually desired business transactions with you.

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In this Privacy Statement and Policy (“Privacy Policy”), references to “you” and “your” means the person availing of the Services or doing business transactions with us and will also include any relative, guardian, caretaker or authorised representative (“Authorised Representative”) acting on your behalf.

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This Privacy Policy discloses our practices with respect to the type of information that we receive, the way we use or retain such information internally and our policy regarding sharing such information with others. This Privacy Policy also describes how you can manage your personal information and should be read in conjunction with the General Consent Form.

Need for this Privacy Policy

This Privacy Policy is published in compliance with, inter alia:

  • Section 43A of the Information Technology Act, 2000;
  • Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (the 'SPI Rules');
  • Regulation 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011.

We want you to understand the types of information we collect as you use our services

We may receive various types of information from you when you avail any of the Services or interact with us for business purpose. Such information includes the kinds of information as shown below (collectively, “Information”).

Patient and Contact Information Information related to you (e.g., name, age, gender, and occupation) and contact information, including home address, contact number, email address and place of work.
Financial Information Financial information, including details of your insurance provider, third party administrator, insurance plans, and details of any government or corporate schemes that you may be a beneficiary of.
Medical Information Medical information, including date of birth, height, weight, past or present physical, physiological and/or mental health condition, vital parameters, medical records, history, reports, surgical history, prescription drugs consumed, allergies, lifestyle information (e.g., tobacco use, alcohol consumption, drugs), dietary habits, HIV/AIDS status, vaccination history, developmental history of children, family history of diseases or any other relevant information, imaging (e.g., audio and/or visual recordings or photographs in relation to your treatment), medical test results, prior diagnoses and prescriptions related to your treatment and care and any other information that you choose to provide to us.Additionally, we collect or generate the following Medical Information: health related information, including clinical notes, provisional diagnosis, investigations advised, diagnosis advised after investigations, follow-up treatments and visits, records of your interaction with our representatives, and other relevant observations.
Personal Information Is defined under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”) to mean any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available to a body or corporate, can identify such person.

Some of the Information may be classified as Personal Information (as defined above), and we may receive, retain, process, use, transfer or disclose such Personal Information for the purposes set out in this Privacy Policy. Some of the Information may be classified as Sensitive Personal Data or Information (“SPDI”) under the SPDI Rules and is treated as such under this Privacy Policy.

Purposes

We and/or our affiliates may receive, collect, use, process, disclose, transfer, or store your Information, including for the following purposes (collectively, the “Purposes”):

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Medical Care i. To provide/deliver medical care, treatments and/or procedures and other related services;
ii. To contact you or your Authorized Representatives in case of emergency or in relation to your medical condition, including providing appointment details, updates, test results, available services, notifications, promotional purposes, digital promotions, etc.; and
iii. For billing and invoicing related purposes, including for enabling the request or receipt of payment for you or other third parties on your behalf.
Operational Considerations i. To conduct or maintain our business or operations or those of our affiliates and franchises;
ii. To analyse the use of our resources, troubleshooting problems and improve our Services;
iii. For the general business purposes;
iv. To receive payment from you, your insurance provider, third party administrators of insurance companies, government/corporate sponsors, or other third parties.
v. To conduct audits and quality assessment procedures.
vi. To respond to any queries that you may have and to communicate information to you, including sending you e-mails or other communications regarding updates to this Privacy Policy;
vii. To take feedback on our Services; and
viii. For any other lawful purpose.
Compliance i. To comply with applicable law, standard operating procedures and best practices.
ii. To investigate, prevent, or act regarding illegal activities, suspected fraud, situations involving public health, potential threats to the safety of any person, violations of our policies, or as otherwise required by law, including to:

1. Conform to legal requirements or comply with legal process;
2. Protect our rights or property or our affiliated companies;
3. Protect national security;
4. Protect the personal safety of other individuals availing the Services or the public; or
5. Government agencies, regulators, courts and tribunals pursuant to statutory requirements including those arising from the Epidemic Diseases Act, 1897, NMC Regulations, and Right to Information Act, 2005 or for any other disclosure required by or under applicable law.
Disclose To disclose or transfer your Information to: i. Other physicians, hospitals, healthcare agencies, affiliates, or any other third parties, in relation to your medical care;
ii. Third party administrators of insurance companies, government sponsors, or other third parties who may make payments on your behalf for the Services availed by you;
iii. Our agents, contractors or third-party service providers that process or will be processing your Information on our behalf, including to those who provide administrative or other services to us (e.g., lawyers, accountants, mailing houses, telecommunication companies, information technology companies and data centres); and
iv. A third party who acquires or proposes to acquire our business units, whether such acquisition is by way of merger, divestiture, consolidation or purchase of all or a substantial portion of our assets and who will have the right to continue to use the Information provided to us by you.

Access to Information

If you would like to obtain a copy of information you have provided to us or related to you, you need to submit a request letter (along with your government-issued ID proof) to us. We will provide the same as early as reasonably possible, subject to any specific statutory provisions in this regard.

Changes to your Information

You may review or request deletion of your Information that qualifies as SPDI or may also request correction, updating, or change such Information where possible. We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable. Access to, or correction, updating, or deletion of your Information may be denied or limited by us if it would render the Information inaccurate or incomplete, violate another person’s rights and/or is not otherwise permitted by applicable law.

Retention of Information

We will retain Information in the formats and for the duration prescribed under applicable law or our Privacy Policy. We will retain your Information for as long as needed to provide you the Services or any other Purposes for which you have provided your consent to us. We will not retain such Information for longer than is required for the purposes for which the Information may lawfully be used or is otherwise required under any other law for the time being in force. We will put in place measures to ensure that your Information in our possession or under our control is destroyed and/or anonymized as soon as it is reasonable, practicable after: (a) the Purposes for which that Information were received is no longer being served by the retention of such Information; and (b) retention is no longer necessary under any applicable law. Your data may be anonymized, de-identified and/or aggregated, and the resulting data may be held by us, our affiliates, associates, agents, representatives, and other authorized third parties, for as long as necessary for us to provide the Services effectively or for other Purposes.

Security of Your Information

We endeavour to maintain physical, operational, managerial, technical and procedural safeguards that are appropriate to protect your Information against loss, misuse, copying, damage, modification, unauthorized access or disclosure. We will not be responsible for any breach of security or for any actions of any third parties or events that are beyond our reasonable control, including acts of Government, computer hacking, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, etc.

Disclaimer and Limitation of Liability

You are to ensure that Information provided to us is accurate, true and up to date at all times. We will not be liable for any loss, damage or prejudice suffered by you due to your failure to provide accurate, true or up to date Information or due to your provision of false, inaccurate or misleading Information. None of us, our affiliates, franchisees, our employees, consultants, directors, will be liable or obligated for any indirect, incidental, special or consequential damages with respect to collection and processing of your Information under any tort, contract, negligence, strict liability or other legal or equitable theory, even if you have been advised of the possibility of such damages. Your information may be disclosed in ways not foreseeable pursuant to the description in this Privacy Policy due to legal and/or regulatory requirement or for reasons beyond our control. Therefore, although we are committed to protecting your privacy, we do not promise, that your Information or private communications will always remain private.

Changes to the Privacy Policy

We reserve our right to change, modify, add, or update portions of this Privacy Policy, at our sole discretion subject to the applicable laws. We may update this Privacy Policy from time to time, with or without advance notice, and as required by latest regulations.

Grievance Officer and Contact Information

If you have any questions in relation to the above, or if you wish to withdraw your consents, please contact our Grievance Officer at support@ovalfertility.com. You may object and/or withdraw your consent at any time and your request will be processed subject to the requirement of applicable law. However, if you choose to withdraw your consent, we may not be able to continue to provide the Services to you.

Consent to this Policy

You acknowledge that this Privacy Policy is a part of the Website and the other Services, and you unconditionally agree that becoming a User of the Website, and Services signifies your assent to this Privacy Policy. Your visit to the Website, and use of the Services is subject to this Privacy Policy.

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By submitting your information, you:
  • Accept Oval’s Privacy Policy and T&C.
  • Understand your data is secure and will not be shared
  • Consent to be contacted by Oval via WhatsApp
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